Direct Mail · ROI Calculator

Will your campaign pay for itself?

Enter your campaign numbers and see projected revenue, profit, and ROI update live. Adjust the sliders to model best-case and worst-case scenarios.

Campaign
$
Sale Values
$
$
Cost per sale includes product/service cost, labor, fulfillment - not the campaign cost.
Response & Conversion
Response Rate 1%
0.1%10%
Untargeted lists: 0.25–0.75%  ·  Targeted prospects: 1–2%  ·  House list: 3–5%
Conversion Rate 25%
1%100%
Of the people who respond, what percentage actually buy or convert?
Average Repeat Orders 1 orders
110
Average number of purchases per customer over the campaign lifetime.
Live Results
Return on Investment
–
Enter your numbers to calculate ROI.
Responders –
Buyers –
Cost per Buyer –
Profit per Sale –
Total Revenue –
Campaign Profit / Loss –
Break-Even Buyers
–
Minimum buyers needed to cover campaign cost.
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Inputs Explained
Number of Mailers
Total pieces mailed. Larger quantities lower your per-piece cost.
Total Campaign Cost
Everything combined: design, printing, list, postage, and any mailing services.
Average Sale Amount
Your average transaction value or contract value per new customer.
Average Cost Per Sale
Product, labor, and fulfillment cost per unit. Does not include campaign cost.
Rate Benchmarks
Response Rate
Untargeted / saturation: 0.25–0.75%
Targeted prospect list: 1–2%
Your own house list: 3–5%+
Conversion Rate
The share of responders who become buyers. Highly variable by offer and industry — 20–40% is common for warm direct mail.
Repeat Orders
If customers typically reorder, factor that in. Even 2 repeat orders can dramatically improve ROI.
Results Explained
ROI %
Campaign profit divided by campaign cost. 100% ROI means you doubled your investment.
Cost per Buyer
Total campaign cost divided by number of buyers acquired. Your customer acquisition cost (CAC).
Break-Even Buyers
The minimum number of buyers needed for the campaign to cover its own cost, before any profit.
Campaign Profit / Loss
Total revenue minus cost of goods and campaign cost. Positive = profitable campaign.