Articles

Guides and insights for direct mailers.

Strategy, list building, design, postage, and copywriting - written by people who run direct mail campaigns every day.

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Research · 2025
Direct Mail Response Rates in 2025: Why the Mailbox Is Winning Again
Direct mail response rates hit 4.4% - up from 3.7% in 2015 - while email sits at 0.12%. The ANA/DMA data on why the mailbox is outperforming every digital channel, and what it means for your next campaign.
Based on the 2025 ANA/DMA Response Rate Report
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Postal Facts The Postal Stamp Price: A 140-Year History
From 2¢ in 1919 to 78¢ today - a full history of First-Class postage rates and what’s driving the current pace of increases.
Updated May 2026
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Strategy Why Direct Mail Works
18 reasons why direct mail consistently outperforms digital - from trust and tangibility to targeting and ROI.
Updated 2024
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Strategy The 4 Fundamentals of Direct Mail Marketing
List, offer, package, fulfillment - the four elements that determine whether a campaign succeeds or fails.
May 2016
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Strategy The Biggest Bang for Your Buck - When to Use Direct Mail
Goal-setting, new vs. returning customers, and the specific situations where direct mail outperforms every other channel.
Updated 2024
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Lists The Perfect Mailing List - All You Need to Know
House lists, prospect lists, response lists - how to build, acquire, and qualify a list that makes your campaign work.
Oct 2016
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Cost How to Quickly Estimate Your Direct Mail Cost
Postage, printing, list, and processing - the four cost components explained, with a breakdown of what actually moves the number.
May 2026
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EDDM Every Door Direct Mail vs. Saturation Mail
Same neighborhoods, no list required - but the rules, flexibility, and total cost are very different. The full side-by-side comparison.
May 2026
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Non-Profit Why Direct Mail Will Boost Your Non-Profit Marketing
Non-profit postage rates, the PS 3624 application process, and why direct mail still drives more charitable giving than digital.
May 2026
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EDDM Is EDDM Right for Your Business?
EDDM’s five constraints - flat size only, 5,000 daily limit, no non-profit rates, no personalization, DIY prep - and when they matter.
May 2026
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Postal Facts How Do-Not-Mail Lists Actually Work
No national registry exists - but DMAchoice and OptOutPrescreen reduce unwanted mail significantly. How opt-out actually works.
May 2026
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Strategy 10 Smart Ways to Improve Your Direct Mail Results
Proven tactics to increase response rates - testimonials, repetition, list hygiene, envelope design, and more.
Jun 2016
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How-To How to Write a Direct Mail Letter
The AIDA framework, a nine-part letter structure, and 12 copywriting tips that consistently lift response rates.
Oct 2016
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Design How to Design a Direct Mail Postcard
Step-by-step from size selection and headlines through CTA, QR codes, and white space margins.
Aug 2016
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Postage How to Design Direct Mail for Postage Savings
USPS physical standards for letters, postcards, and flats - the specs that determine your rate before you print.
Apr 2017
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Strategy Top 10 Secrets of Successful Direct Mail
What separates campaigns that get results from ones that get recycled - ten principles applied in order.
Updated 2024
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B2B The Metamorphosis of a B2B Lead
How B2B leads move through awareness, interest, consideration, and decision - and how direct mail keeps the conversation alive at every stage.
Apr 2016
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How-To 12 Tips to Create Marketing Letters That Get Response
Letter anatomy, reading order, the P.S. that gets read first, and 12 principles that separate letters that convert from ones that get recycled.
May 2026
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Snap-Pack What Is a Snap-Pack Mailer? How Law Firms, Auto Dealers & Insurance Companies Use Them
Snap-pack mailers get opened at 93–95% because they look like a document, not advertising. How they work, who uses them, and what makes variable data inside matter.
May 2026
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Market Data Pressure Seal Mailers in 2026: Direct Mail's Highest Open Rate Format
$73.6B market, 93–95% open rates, and the two-buying-center case for pressure seal forms - operations saves cost, marketing wins response.
May 2026
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